In 1981, Louise Woof pioneered the 'Woof Boot' - the first brushing boot to be made from neoprene. This was a major innovation compared with the traditional leather boots at the time as it meant that horses could be protected with boots that were light, durable and easy to care for. Since then the reputation and range of Woof Wear boots, gloves and other products has grown among all riders not only in the UK but internationally, as the company continues to innovate and provide quality products from its offices in the Cornish countryside.